About Out of Home Media

Broad exposure and great impact
As the term implies, “out of home” begins where people leave the privacy of their homes and enter the public spaces accessible to everyone. This is where a wide variety of mobility flows intersect our everyday environment. Media installed along these flows can be precisely and flexibly planned with respect to geography, timing, and intensity, making it possible to reach differentiated target groups. They are ideal for clearance sales, boosting recognition, and building image. Messages presented in public spaces generate tremendous leverage because of their high acceptance and unavoidability: whether along streets, in railway stations, shopping centers, and airports, in public transport vehicles, or in the mountains.

Digital
Digitization and interaction will continue providing fresh impetus over the next few years.
Innovation and new technologies will allow the Out of Home Media sector to create new and fascinating communication opportunities for brands. ePanel and eBoard products are already extremely popular advertising vehicles. Continued technological developments are reducing the installation and operating costs of digital Out of Home Media, and its increasing popularity is making it a force to be reckoned with.

Street
Be it motorized or on foot, with a private vehicle or by public transportation, mobility “happens” mostly on streets. Extensive infrastructure provides the vital connections that the population needs to sustain its growing occupational and leisure mobility.

Railway station
Railway stations are technically and architecturally sophisticated, high-frequency venues, from the RailCity stations with integrated shopping malls to smaller stations that link city centers with suburban and rural regions. The user community is multifaceted and includes day commuters, weekend and vacation travelers with national and international destinations, and the regular or occasional passers-by who belong to the local population.

Point-of-Interest POI / Point-of-Sale POS
Shopping centers and other points of sale, parking garages, convention centers and exhibition complexes are spaces that generate particularly strong appeal. They are characterized by a special mobility behavior and are interesting from the point of view of communication because of their privileged locations and extended catchment areas.

Public transport
Public transportation systems make a crucial contribution to the quality of life in public spaces. The population benefits from their safety, punctuality, depend ability, and ecological soundness. As a public service, mass transit guarantees mobility for everyone and is used by target groups such as apprentices, students, and teachers that are otherwise difficult to reach.

Mountain and tourism
Winter exhilaration on skis or snowboards, and enjoyable hikes in the summer: pristine natural surroundings magically attract people in search of relaxation and recreation. Synergy-tapping and often customized advertising formats give you the unique opportunity to present your message in a positive context and to reach highly diverse and very affluent target groups.

Airport
For international metropolitan centers, airports are hubs, links, and gateways for business and leisure travelers. As the architectural visiting card of every destination, they channel significant mobility flows through checking, information, waiting, and retail zones while safeguarding passenger security. In standard and customized formats reconciled with master concepts, airport products allow to showcase brands in functional surroundings and make a lasting impression in the minds of discerning travelers who are receptive to style and luxury