The conference at the WOOHW! industry event in Zurich’s Stage One Event & Convention Hall starts at 4 pm for registered guests. The event will kick off with two keynote speeches on the topic of ‘Neuromarketing and advertising impact’. Speaker Gesa Lischka (Partner and Managing Director of Kochstrasse – Agentur für Marken GmbH) and speaker Prof Lutz Jäncke (neuropsychologist and cognitive neuroscientist, University of Zurich) are both passionately interested in what’s going on in our minds. Among other things, they will show the audience how neuromarketing enables even more precise consumer data analysis for the creation of personalised campaigns, thereby increasing advertising impact and giving consumers a particularly positive reaction to products or services.

At the subsequent panel discussion, experts will discuss relevant questions about the importance and future of Out of Home Media. Antonia Lepore (CMO, Axa Schweiz), Oliver Schönfeld (Managing Director of TWmedia, The whole Media AG) and Stefan Vogler (lecturer and Head of the CAS Marketing Communications degree programme, HWZ) will join the expert panel. The panel will be moderated by Johannes Hapig (co-editor-in-chief of m&k and media sponsor). Tanya König (journalist and TV host) will be hosting throughout the entire event.

The big WOOHW! Awards Night will begin at 6 pm with a cocktail reception, followed by the presentation of the Swiss Out of Home Award. A dinner party will round off the programme. Sponsors such as Setaprint AG, Richnerstutz AG, Burri Public Elements AG and Media Focus will be staging special highlights. HP3, a mobile trio consisting of a saxophone, double bass and minimal drumset, will conjure up the soundscape.

Further information
www.woohw.ch