Basic poster research
The provider-independent fundamental poster research pursued by Swiss Poster Research Plus AG painstakingly examines the interface between people and posters.Thanks to its GPS-based research, we are better aware of the population’s mobility behavior than any other country. Merged with actual poster sites, poster contacts can be transparently, objectively, and neutrally measured and weighted in the target areas. The results are media data such as poster contacts per site, reach by contact class, OTS1, GRP2, CPT3, and CPP4. This data is just as hard or even harder than the data available for TV, radio, and print.
1 Opportunity to see
2 Gross-Rating Points
3 Tausend-Kontakte-Preis
4 Cost per Point